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Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
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Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645


Research papers

Mandala to metamorphosis

The world of research and strategy is ever evolving. By learning to embrace this state of flux, researchers can move forward powerfully while staying grounded at their core, both personally and professionally. This fun and interactive workshop pulls...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Brooke Rothman, Kylin O'Brien
November 15, 2015
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Citation

Rothman and O'Brien (2015a, November 15). Mandala to metamorphosis. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/mandala-to-metamorphosis


Research papers

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
October 1, 2015
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Citation

Pettit, A. (2015a, October 01). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples


Videos

Wow! You do research where?

This is a session organised to encourage a collection of people from every corner of the planet to stand up and each tell a short story about their experiences of conducting research in these far off places. The focus: the human aspects of their...

Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Alexander V. Shashkin, Amir Farmanesh, Ebrahim Mohseni, Fatima El-Khatib, Marita Schimpl, Natalie Forcier, Robin Pharoah
June 15, 2015
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Citation

Puleston et al. (2015a, June 15). Wow! You do research where?. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/wow-you-do-research-where-


Research papers

The scope method

To whom do brands belong nowadays? Without a doubt, organizations have legal rights over brands, but the stewardship of the brand's destiny does not depend exclusively on the organization's will any longer: consumers and non-consumers - ultimately,...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Camila Holpert, Claudia Furniel
June 15, 2015
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Citation

Holpert and Furniel (2015a, June 15). The scope method. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-scope-method


Videos

All the little things

I am 45 years old and have never held hands with a lover in public, shared Irish drag queen Panti in an impassioned defence of free speech in Ireland, after she was heavily criticised for calling out homophobes in the media. Ireland's foremost...

Catalogue: Congress 2015: Revelations
Author: Panti Bliss
June 15, 2015
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Citation

Bliss, P. (2015a, June 15). All the little things. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/all-the-little-things


Videos

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations
Author: Annie Pettit
June 15, 2015
×

Citation

Pettit, A. (2015a, June 15). Blasting 10 Big Data myths with 10 panel data examples. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/blasting-10-big-data-myths-with-10-panel-data-examples-8404


Videos

Research reinvention at Unilever

Freeside chat: BV Pradeep, ESOMAR Council Member and Unilever UK an Stan Sthanunathan, Unilever UK.

Catalogue: Congress 2015: Revelations
Authors: Stan Sthanunathan, BV Pradeep
June 15, 2015
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Citation

Sthanunathan and Pradeep (2015a, June 15). Research reinvention at Unilever. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/research-reinvention-at-unilever


Research papers

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Martin Lee
Company: Acacia Avenue
November 18, 2014
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Citation

Lee, M. (2014a, November 18). Goodbye Big Data, hello big stories. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/goodbye-big-data-hello-big-stories-8366